New idea
One idea = product + format + person + the problem the book solves for them. Alex adds five a day, Mon–Thu, by 6pm.
Hook library
Hooks that already worked, by product, biggest spend first. Tap one to remake it with a new person or format, or start from a research prompt.
Ideas this week 0
Every idea, newest first. Tap a hook to open its card (reference, script, history).
Review
Ideas waiting for Brian, grouped by the day they came in. Approve pays the author +250 pts once; reject pays nothing. Marking a day reviewed softens Alex's missed-set penalty for that day from −500 to −200.
All ideas
Every idea ever saved, with where it is now. Tap a hook to open it.
Scripts
Ideas that have a script attached, ready for the person filming.
Creative scorecard
Are we getting better at making hits, not just more videos? A hit is a video Meta spent $500 or more on in a week.
Hits by board day
How many videos cleared $500 in the week ending each board day.
Points
Every point earned or lost, with the reason. 100 pts = $1, spent in the prize shop.
Prize shop
Reach a tier with your lifetime points and pick any one prize in it. Same tiers as the content team's Whale Season.